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PENGUIN 2.0 Wrap up, 6 tips to pet the penguin!

penguin

May 22nd 2013 represent a crucial date for many SEO’s professionals, in fact google penguin 2.0 algorithm changed the search results once and for all giving huge advantages to those who started focusing on contents since Panda and penalizing those wearing a black hat.

So, how to avoid penalties and be ready to pet the Penguin? Here there are 6 easy tips:

  1. IS LINK BUILDING DEAD?
    Absolutely no! Link Building is alive more than ever, with some exceptions… First of all what matters now it’s quality and not quantity, be careful of the PR and the outgoing links from the page, also from now on a link should be contextual to your website, avoid low quality payed links and try to focus on natural ones.
  2. OPTIMIZE YOUR WEBSITE
    Be meticulous while optimizing your website, create and study a proper strategy for your niche keywords and port the right corrections to your website contents and METAs, also don’t forget Robots.txt and a Sitemap, those are timeless elements.The goal while creating a website is to create a proper environment for spiders, means that the structure of a website should be clear and easy to navigate, avoid too many internal links and labyrinth’s effects.
  3. GOOGLE TOOLS
    Google’s Webmaster Tools and Analytics are 2 free tools that can tell you a lot of things about the health of your Website and what to do in case things are getting bad like Detect bad links and detox your website and index and keywords analysis, in addition to this we suggest you to run a free SEO report at Woorank.com
  4. PR ONLINE
    Keep in touch with your customers and create a likable online image of your brand on all platforms, creating engagement is a great way to create natural links and of course a great return on investment, of course unlike black hat activities this practice require a lot time and creativity.
  5. CONTENTS = AUTHORITY
    Authority is the key, you must demonstrate to Google and its “audience” that your website is the master of a determinate topic and/or keywords set.
    A deep keywords study, of course including niche keywords, is a must before develop whichever content, be professional and detailed but never abuse of keywords, that never pays back.
  6. LONG TERM FACTOR
    SEO/SEM require a long term strategy on the back, without a tactic you are out! Be on the top requires a lot of efforts and hard work, better if teamwork, to see some movements you will need to wait some months so don’t trust those that promise to take you to the number one within few weeks, be patient and focused.

Easy right? Well maybe not very but by just following those 6 tips you will be already on the right search path. Be Relevant!!!

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